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When I see a game promoting itself by saying it’s “movie quality,” do you know what that says to me? It says that videogames are not as good as movies. It says that the more gaming emulates film, the better videogames will be. And that’s bullshit.

It’s a disservice to videogames to claim that your title is good because it’s as entertaining as a movie. That essentially discredits the hard work of game writers and directors, who have a hard enough job as it is in trying to convince people that games are a legitimate work of creative entertainment. The last thing they need are having members of their own industry implying that credibility comes from a direct comparison to other mediums.

There’s a real problem in the games business of people latching onto more established forms of entertainment instead of trying to establish gaming itself. It all goes back to that ludicrous Citizen Kane argument. People need to stop asking when gaming will get its Citizen Kane. They need to ask when gaming will get another Super Mario Bros. They need to ask when gaming will get another Shadow of the Colossus. Videogames should be compared to videogames, because they are an artistic and creative medium in their own right, and deserve to be treated as such.

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Destructoid columnist Jim Sterling on videogames promoted as interactive films.